Why Your Tradie Business Is Invisible on Google

When someone needs a plumber, electrician or builder in Perth, the first thing they do is pull out their phone and search Google. What happens next determines who gets the call.

The top 3 results on Google Maps get 70% of all calls. Everyone below that is basically invisible.

The Problem Most Tradies Don't Know They Have

Most tradie business owners assume their business shows up when people search. Most of the time it doesn't - or it's buried so far down nobody ever sees it.

We run a free heatmap scan for local businesses that shows exactly where you're appearing across your service area. The results are usually shocking.

What Actually Determines Your Ranking

Google uses three main factors for local rankings: relevance, distance and prominence. Relevance is whether your profile and website match what someone is searching for. Distance is how close you are to the searcher. Prominence is how well known and trusted Google thinks your business is - reviews, citations, website authority all feed into this.

The Fix

The good news is most tradie businesses have done none of the optimisation work. Which means there's a huge opportunity to rank above competitors quickly just by doing the basics properly.

Want to see where your business is ranking right now? We'll run a free heatmap scan and show you exactly what's possible.