Website SEO Health Checklist

Use this checklist to quickly assess whether your website is set up to be found, understood, and trusted by search engines, and by customers.

You don't need to tick every box today, but missing too many usually means missed opportunities.

Your Score

Click items to track your progress

0 / 29

SEO is likely holding your site back

1.Technical Foundations

If your site is slow or broken, SEO won't work, no matter how good the content is.

2.On-Page SEO Basics

This helps search engines understand what each page is actually about.

3.Content & Messaging

Clear content improves rankings and conversions.

4.Local SEO (If You Serve a Local Area)

Local SEO is often the fastest win for service businesses.

5.Conversion & Trust Signals

SEO traffic is useless if visitors don't convert.

6.Ongoing SEO Health

SEO is maintenance, not a one-time task.

Score Guide

20–29 ticksStrong foundation
12–19 ticksRoom for improvement
Under 12 ticksSEO is likely holding your site back

Want a Second Opinion?

If you're unsure where to start or want a clearer picture of what's holding your site back, we can review it and give you straight answers, no jargon, no pressure.

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