Website SEO Health Checklist
Use this checklist to quickly assess whether your website is set up to be found, understood, and trusted by search engines — and by customers.
You don't need to tick every box today, but missing too many usually means missed opportunities.
Your Score
Click items to track your progress
SEO is likely holding your site back
1.Technical Foundations
If your site is slow or broken, SEO won't work — no matter how good the content is.
2.On-Page SEO Basics
This helps search engines understand what each page is actually about.
3.Content & Messaging
Clear content improves rankings and conversions.
4.Local SEO (If You Serve a Local Area)
Local SEO is often the fastest win for service businesses.
5.Conversion & Trust Signals
SEO traffic is useless if visitors don't convert.
6.Ongoing SEO Health
SEO is maintenance, not a one-time task.
Score Guide
Want a Second Opinion?
If you're unsure where to start or want a clearer picture of what's holding your site back, we can review it and give you straight answers — no jargon, no pressure.