Not shopping formarketing? Good.This isn't a pitch.

When someone in your suburb searches for what you do, Google shows three businesses on a map before anything else. Which three is decided mostly by the profile, not the website. Most local profiles were set up in ten minutes years ago and never touched again.

Check it in five minutes. Search your business name on your phone and open the profile.

Open your homepage on your phone. If the first thing it says is "Welcome to ABC Plumbing, servicing Perth for 25 years", it is talking about you. The person reading it is thinking: can you fix my problem, how fast, and how do I contact you.

The rewrite that fixes most of it. Service is what you do. Outcome is why they buy.

Getting someone onto your website is half the job. Here is the path most sites make them walk: Google, website, hunt for the phone number, find the contact page, a twelve field form, give up. The path that captures them is: understand the offer, trust the business, tap "Get a quote", done in ten seconds.

A form should ask for what you need to call back and nothing else. Name, phone, what do you need. That is it. The rest you find out on the phone.

Review count and recency are two of the strongest signals in the Map Pack. Most owners ask for reviews by text, days later, with a link, and hear nothing back. The fix is to ask at the moment the customer is happiest, standing in front of you, and make it a ten second job.

That is what the Google review card is. Tap it on their phone, their Google review screen opens with your business already selected. We give one to every client, and if you are not a client yet it is worth seeing anyway.